Description
Find hair’s new normal – hydrated, soft and shiny – with this everyday shampoo, infused with a cocktail of vitamins and antioxidants that leaves hair 7x more conditioned* *Shampoo + Conditioner as a system, tested by TRI Princeton December 2022
Benefits
Cleanses and hydrates. Bubbly lather leaves hair light and fresh. Infuses hair with vitamins and antioxidants.
Suggested use
Wet hair and emulsify a small amount in your hands. Massage through scalp and hair. Rinse thoroughly with warm water and follow with the Normcore Signature Conditioner (sold separately) for best results.

























Rose Nash –
Love it. Smells good, hair feels clean and moisturized
Amazon Customer –
Love it smells gorgeous got even better after several washes
Samantha Lewise –
This shampoo is so good for everyday use. It cleans really well without stripping my hair and leaves it feeling soft, hydrated, and healthy. The scent is amazing but not overpowering, and it works great for all hair types. I’ve noticed less dryness and my hair feels smoother and easier to manage since using it. It’s one of those shampoos you can use daily without worrying about damage—definitely a staple in my shower.
Mrs kathleen Parry –
Great for my color-treated hair. Gives it just the right amount of moisture but isn’t too heavy.
Jo H –
Wife loves it
Rebecca A –
Smell nice, hair is clean and shiny after use. A bit pricy but worth it
Angela –
The shampoo and conditioner are both super hydrating. The shampoo is a little dense, so I would use a dime sized amount to wash my hair twice. The conditioner is lighter in terms of weight than the shampoo. I can instantly feel the moisturizing effect as I apply the conditioner to the ends of my hair.
The fragrance of the shampoo and conditioner is sweet and can be a little intense at first but after multiple uses, the fragrance is pleasant and not overwhelming. I can go about three days without washing my hair and my hair still smells good.
Good to see there are no harsh sulfates or other added chemicals that create too much or unnecessary lather. There is some lather when you rub it in your hands first before applying to your scalp—which is nice feedback to know that it’s working.
I did not experience much hair loss at first use, but after using it a while, I did experience an average amount of hair loss but not too much so it is normal and not concerning. My hair feels clean and fresh after every wash so it is highly effective and worth spending a few dollars more for quality. Overall, a little bit goes a long way.
Jennifer_b09 –
Good product
Kindle Customer –
I will never use another shampoo again 😍 thr smell is divine✨️! The cleanse is Chef’s Kiss🤌
**IF YOU HAVE HEAT DAMAGED HAIR** this is the regimen you NEED! I got impatient wanting to try the new tiktok wavytalk heating round brush i got for christmas and let me TELL YOU !! my hair was GUMMY after!! After a couple washes I realized I needed to do something ASAP or risk having to cut it all off. I could not brush through it dry 😭 & then with only ONE wash using these 4 products and my fingers glide through my hair like the damage was never there HONEY!!
Buy this product. You will not regret it. It feels expensive for the amount you get but its 1,000% worth it 😍🤌✨️
Kindle Customer –
The smell is awesome! My hair after a few hours usually smelled like oil. Now it is clean, shiny and smells wonderful!!
FBS –
Love this shampoo. My hairdresser recommended I get this to use with my extensions. It cleans my hair well and smells so good. It is soft on my extensions, helping them to last longer and stay moisturized. I typically have oily roots, but this does not add to the oiliness of them at all. Overall, a great shampoo!
Stinky Bunny –
This shampoo is pretty good. It makes my hair fluffier than I would like, and, I am allergic to it!
The flowery smell is too much and I stuff up and sneeze 🙁
mckenlf –
I have extremely thin hair and have been using this shampoo for almost 3 years. It makes my hair SO SOFT! I have forgotten it when traveling and come back with my hair feeling like straw and as soon as I use it for the first time after returning home, my hair is instantly softer and shines again.