- Silky Roasted Flavor – Made with carefully selected premium sencha green tea leaves, roasted and ground into silky roasted tea powder, offers a rich and mellow aroma with nutty notes, reduced bitterness, and a smoother taste experience.
- Lower Caffeine – Unlike vibrant green matcha, our brown hojicha matcha powder has naturally lower caffeine levels while being plant-based, gluten-free, and free from additives, making it a gentle yet flavorful choice for daily enjoyment.
- Barista Grade Quality – Deep roast and toasted aroma enhances the quality of beverages and roasts, adding a charming and unique flavor to your creations.
- Versatile Usage – Ultra-fine texture dissolves instantly in hot or cold beverages and baked goods, remaining stable at high temperatures (sugg. below 80°C / 175°F) – ideal for creating hojicha lattes, desserts, confectionery, and recipes.
- Traditional Craftsmanship – Slowly roasted in small batches in a traditional drum roaster, locking in rich, warm amber color and full roasted flavor for an Japanese-Style hojicha tea powder experience in every serving.
Green Tea
Hojicha Powder Japanese-Style for Latte – 2.12oz Low Caffeine Roasted Matcha Green Tea Houjicha Powder | Toasty Aroma Less Bitterness | Brew Below 80°C / 175°F
Original price was: $17.99.$14.00Current price is: $14.00.
Disclosure| Brand | Viccoky |
|---|---|
| Item Form | Powder |
| Flavor | Unflavored |
| Tea Variety | Houjicha |
| Unit Count | 2.12 Ounce |
13 reviews for Hojicha Powder Japanese-Style for Latte – 2.12oz Low Caffeine Roasted Matcha Green Tea Houjicha Powder | Toasty Aroma Less Bitterness | Brew Below 80°C / 175°F
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Kevin24018 –
I’ve been using this Hojicha for my morning lattes and it’s a solid “budget” pick. It has that classic toasty, nutty aroma you expect from a roasted tea, and it dissolves reasonably well if you use a whisk. It’s definitely low caffeine, which makes it perfect for late-afternoon drinks.
My only concern: As a frequent tea drinker, I look for brands that provide third-party lab results for lead and heavy metals (which tea plants are known to absorb). While this tastes great and is affordable, Viccoky doesn’t provide the same “Certificate of Analysis” that some of the more expensive Japanese brands offer. If you just want a tasty latte and aren’t as worried about the lab data, this is 5 stars for value. If you’re a purist who wants verified purity, you might want to spend a few extra dollars on a certified brand.
LisaMurano –
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I bought this hojicha powder mainly out of curiosity. I enjoy coffee, but I was looking for something warmer and comforting that would not hit as hard with caffeine. Going in, it is important to understand right away that this does not taste like coffee, and it is not really trying to. If you expect a coffee substitute, you might be confused or disappointed. If you approach it as its own thing, it makes a lot more sense. Overall I think it has a decent value because of how they have to grow this in shade.
The flavor is closest to an earthy, darker matcha, but without the grassy brightness that matcha usually has. Hojicha is roasted, and that roasting comes through clearly. There is a toasty, slightly nutty depth to it that feels grounding rather than sharp. It has a mild bitterness, but it is softer and rounder than coffee bitterness. Think warm, roasted tea notes instead of anything bold or acidic. It is calming rather than energizing in flavor.
When made as a latte, it becomes especially smooth. Mixed with milk or a milk alternative, the earthy taste mellows out and turns almost cozy. There is no sweetness on its own, so adding a little honey or sugar helps bring out the roasted notes instead of covering them up. I found that it pairs well with oat milk, which complements the toasted flavor nicely. If you go in expecting a coffee like punch, you will not get it, but if you want something comforting and warm, it delivers.
The powder itself dissolves fairly well with hot liquid, though whisking or using a frother helps prevent clumps. It does not have that vibrant green color people associate with matcha. Instead, it is more of a soft brown, which fits the flavor profile perfectly. The aroma alone tells you this is more tea than coffee. It smells roasted and slightly smoky in a gentle way.
One thing I appreciate is how it makes me feel after drinking it. There is no jitteriness, no crash, and no need to chase it with water like I sometimes do with coffee. It feels like something you could drink in the afternoon or evening without regret. That alone makes it worth having around if you are trying to cut back on coffee but still want a warm, ritual like drink.
This is not pretending to be coffee, and it should not be judged as such. It is closer to a darker, earthier matcha with a roasted personality of its own. Once I adjusted my expectations, I started enjoying it for what it is rather than what it is not. If you like tea and want something deeper and more comforting than standard green tea, this fits nicely into that space.
Patrick F. Mahoney –
In my quest for a low carb, low caffeine, healthier hot drink for evening, I ordered this houjicha powder. I’ve tried matcha green tea and did not like it unless I could disguise the taste, and even then I did not like it. This roasted green matcha is different and perhaps it is the roasting, but it is delicious as a latte. I love a chai latte but not the carbs. I like this even better. I did not follow the recipe suggestion on the bag. After making the shot, I added it to heavy whipping cream, a small amount of hot water and sugar free caramel macchiato to taste. It was thicker latte but so tasty and satisfying, especially in these winter days. Earthy is a good description of the aroma. It blends easily. I do not have a bamboo whisk so I used my battery operated whisk and the consistency was very pleasing with a good head of froth. The shot was greenish brown in color, as is the powder, and did not smell pleasing at that strength. However, I am sold on the end product. The bag does not have a lot of powder, but supplies 60 servings. Right now it is -17% so it is a good value for the money. This is the first drink (other than coffee) that my husband and I agree on. He likes the heftier mouth feel that our Bulletproof morning coffee has.
♥MyReviewForGoodLuck –
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I bought this hojicha powder mainly out of curiosity. I enjoy coffee, but I was looking for something warmer and comforting that would not hit as hard with caffeine. Going in, it is important to understand right away that this does not taste like coffee, and it is not really trying to. If you expect a coffee substitute, you might be confused or disappointed. If you approach it as its own thing, it makes a lot more sense. Overall I think it has a decent value because of how they have to grow this in shade.
The flavor is closest to an earthy, darker matcha, but without the grassy brightness that matcha usually has. Hojicha is roasted, and that roasting comes through clearly. There is a toasty, slightly nutty depth to it that feels grounding rather than sharp. It has a mild bitterness, but it is softer and rounder than coffee bitterness. Think warm, roasted tea notes instead of anything bold or acidic. It is calming rather than energizing in flavor.
When made as a latte, it becomes especially smooth. Mixed with milk or a milk alternative, the earthy taste mellows out and turns almost cozy. There is no sweetness on its own, so adding a little honey or sugar helps bring out the roasted notes instead of covering them up. I found that it pairs well with oat milk, which complements the toasted flavor nicely. If you go in expecting a coffee like punch, you will not get it, but if you want something comforting and warm, it delivers.
The powder itself dissolves fairly well with hot liquid, though whisking or using a frother helps prevent clumps. It does not have that vibrant green color people associate with matcha. Instead, it is more of a soft brown, which fits the flavor profile perfectly. The aroma alone tells you this is more tea than coffee. It smells roasted and slightly smoky in a gentle way.
One thing I appreciate is how it makes me feel after drinking it. There is no jitteriness, no crash, and no need to chase it with water like I sometimes do with coffee. It feels like something you could drink in the afternoon or evening without regret. That alone makes it worth having around if you are trying to cut back on coffee but still want a warm, ritual like drink.
This is not pretending to be coffee, and it should not be judged as such. It is closer to a darker, earthier matcha with a roasted personality of its own. Once I adjusted my expectations, I started enjoying it for what it is rather than what it is not. If you like tea and want something deeper and more comforting than standard green tea, this fits nicely into that space.
Kevin24018 –
The media could not be loaded.
I bought this hojicha powder mainly out of curiosity. I enjoy coffee, but I was looking for something warmer and comforting that would not hit as hard with caffeine. Going in, it is important to understand right away that this does not taste like coffee, and it is not really trying to. If you expect a coffee substitute, you might be confused or disappointed. If you approach it as its own thing, it makes a lot more sense. Overall I think it has a decent value because of how they have to grow this in shade.
The flavor is closest to an earthy, darker matcha, but without the grassy brightness that matcha usually has. Hojicha is roasted, and that roasting comes through clearly. There is a toasty, slightly nutty depth to it that feels grounding rather than sharp. It has a mild bitterness, but it is softer and rounder than coffee bitterness. Think warm, roasted tea notes instead of anything bold or acidic. It is calming rather than energizing in flavor.
When made as a latte, it becomes especially smooth. Mixed with milk or a milk alternative, the earthy taste mellows out and turns almost cozy. There is no sweetness on its own, so adding a little honey or sugar helps bring out the roasted notes instead of covering them up. I found that it pairs well with oat milk, which complements the toasted flavor nicely. If you go in expecting a coffee like punch, you will not get it, but if you want something comforting and warm, it delivers.
The powder itself dissolves fairly well with hot liquid, though whisking or using a frother helps prevent clumps. It does not have that vibrant green color people associate with matcha. Instead, it is more of a soft brown, which fits the flavor profile perfectly. The aroma alone tells you this is more tea than coffee. It smells roasted and slightly smoky in a gentle way.
One thing I appreciate is how it makes me feel after drinking it. There is no jitteriness, no crash, and no need to chase it with water like I sometimes do with coffee. It feels like something you could drink in the afternoon or evening without regret. That alone makes it worth having around if you are trying to cut back on coffee but still want a warm, ritual like drink.
This is not pretending to be coffee, and it should not be judged as such. It is closer to a darker, earthier matcha with a roasted personality of its own. Once I adjusted my expectations, I started enjoying it for what it is rather than what it is not. If you like tea and want something deeper and more comforting than standard green tea, this fits nicely into that space.
LisaMurano –
I am a matcha fanatic but I have never tried Hojicha tea so I jumped at the chance to order this and give it a try! It is made exactly like matcha so I used my traditional style matcha kit to make my tea with this powder. I quite enjoyed it!
The flavor is nothing like matcha at all! It’s closer to a black tea flavor but not really. It almost has a nutty flavor. And I love the fact that by roasting it it gets rid of most of the caffeine so this makes a perfect evening drink! It also gives it a warm brown color so it doesn’t have the bright green of regular matcha, but the brown color suits the warm, nutty flavor so it makes sense. I think I will be using regular matcha during the day and this stuff in the evening because I do not like when caffeine interferes with my sleep and the older I get the more that happens!
The first time I made this (when I took the picture) I think I used way too much! I should have used my matcha scoop but I just grabbed a spoon and there was a lot concentrated at the bottom of the cup when I drank enough to get down to that level and that was a bit strong every time I made it after that I made sure to only use the half a teaspoon that the bag says to use and it’s delicious! I had a little bit of steamed milk to it in the picture but I’ve since switched to frothed milk with vanilla sugar mixed in and it is top tier! I’m going to be buying oat milk so I can try it as it’s recommended in the advertisement because that sounds quite delicious!
I really didn’t know tea could be this good. And there’s a lot to be said for the process of making this powder into tea. I love the ritual of making the Hojicha paste and whisking the water into it and following all the steps to make the perfect cup of tea! It’s so comforting and enjoyable! The tea comes out perfect and it’s a very warm and comforting drink for winter evenings when I don’t want extra caffeine but I still want to warm up from a cold day! I live on a small farm so I am outside a lot all year round and having a low caffeine warm up tea for evening is perfect for us!
The envelope of powder does not seem very big but when you consider that you’re only supposed to use a half a teaspoon for each cup, and that is more than enough, this bag really does have 60 serving in it! I will definitely be buying this product again! Right now it is on sale for $14.99 which is an excellent price although normally it is still only $17.99 so I believe that is still fair for the amount you get! I very much enjoy the taste, to the point that I don’t actually want to try a different brand! I’m very happy with this one. I often look for third-party testing on tea products but as you use so very little of this I don’t think it’s going to be an issue that it doesn’t seem to have that. Although it would be great for my assurance if they could get some testing done on their product. I will still be buying more of this though because it is simply delicious and I love the ritual of matcha and now Hojicha!
Lisann –
I received this hojicha powder to use mainly for lattes, and it delivers a warm, toasty roasted flavor with a mellow aroma and less bitterness than matcha. The taste is smooth and “cozy,” and the naturally lower caffeine makes it a nice option for afternoon or evening drinks.
What I liked:
Rich roasted/nutty notes and a smooth finish
Very low bitterness compared with matcha
Fine powder that mixes well in hot or cold drinks
Works great for lattes and also blends nicely into desserts
No additives (and fits plant-based diets)
Value: At the current list price of $17.99 for 2.12 oz, the quality is strong, but the bag is on the smaller side—so it feels like the best value if you specifically love hojicha lattes or plan to use it for occasional treats and baking.
Why 4 stars: Flavor and mixability are excellent, but the small size at this price point keeps it from being a clear 5-star value for everyday use.
Rebecca –
Delicious for homemade hojicha lattes in a pinch. Great roasted flavor and easy to mix.
LisaMurano –
I’ve been using this Hojicha for my morning lattes and it’s a solid “budget” pick. It has that classic toasty, nutty aroma you expect from a roasted tea, and it dissolves reasonably well if you use a whisk. It’s definitely low caffeine, which makes it perfect for late-afternoon drinks.
My only concern: As a frequent tea drinker, I look for brands that provide third-party lab results for lead and heavy metals (which tea plants are known to absorb). While this tastes great and is affordable, Viccoky doesn’t provide the same “Certificate of Analysis” that some of the more expensive Japanese brands offer. If you just want a tasty latte and aren’t as worried about the lab data, this is 5 stars for value. If you’re a purist who wants verified purity, you might want to spend a few extra dollars on a certified brand.
Patrick F. Mahoney –
I had never had hojicha before but I am a big fan of matcha. I made two cups – one for my daughter and another for myself and we had a taste test. My daughter is a huge advocate of tea of all kinds. I was initially surprised by the aroma which I bought earthy and actually a bit smelling like the ocean – not sure how/why but I thought it smelled a bit like roasted seaweed. It smells delicious. The color is dark and more than a bit like the color of coffee. I followed the instructions exactly and had no issues dissolving it. The flavor is neat – I definitely can get the matcha flavor but with with another richer flavor overlaid. It is certainly different. I like it a lot. My daughter says “well, it’s good but it’s not matcha” and is a bit less enthusiastic than I am. I am happy to add this to my list of teas for guests and I appreciate the lower level of caffeine for late afternoon teatime. I thought the texture was smooth and definitely reminded me of matcha. The one negative in my mind is the price – for ~2oz, you are paying a hefty amount per ounce. I think it’s a good price and quantity for someone who wants to try it but for anyone who really likes it, this could get expensive quickly. But still, I am grateful for the chance to try something new and I am pleased to say that I really like this a lot.
♥MyReviewForGoodLuck –
I’ve been using this Hojicha for my morning lattes and it’s a solid “budget” pick. It has that classic toasty, nutty aroma you expect from a roasted tea, and it dissolves reasonably well if you use a whisk. It’s definitely low caffeine, which makes it perfect for late-afternoon drinks.
My only concern: As a frequent tea drinker, I look for brands that provide third-party lab results for lead and heavy metals (which tea plants are known to absorb). While this tastes great and is affordable, Viccoky doesn’t provide the same “Certificate of Analysis” that some of the more expensive Japanese brands offer. If you just want a tasty latte and aren’t as worried about the lab data, this is 5 stars for value. If you’re a purist who wants verified purity, you might want to spend a few extra dollars on a certified brand.
Elazab –
The media could not be loaded.
I bought this hojicha powder mainly out of curiosity. I enjoy coffee, but I was looking for something warmer and comforting that would not hit as hard with caffeine. Going in, it is important to understand right away that this does not taste like coffee, and it is not really trying to. If you expect a coffee substitute, you might be confused or disappointed. If you approach it as its own thing, it makes a lot more sense. Overall I think it has a decent value because of how they have to grow this in shade.
The flavor is closest to an earthy, darker matcha, but without the grassy brightness that matcha usually has. Hojicha is roasted, and that roasting comes through clearly. There is a toasty, slightly nutty depth to it that feels grounding rather than sharp. It has a mild bitterness, but it is softer and rounder than coffee bitterness. Think warm, roasted tea notes instead of anything bold or acidic. It is calming rather than energizing in flavor.
When made as a latte, it becomes especially smooth. Mixed with milk or a milk alternative, the earthy taste mellows out and turns almost cozy. There is no sweetness on its own, so adding a little honey or sugar helps bring out the roasted notes instead of covering them up. I found that it pairs well with oat milk, which complements the toasted flavor nicely. If you go in expecting a coffee like punch, you will not get it, but if you want something comforting and warm, it delivers.
The powder itself dissolves fairly well with hot liquid, though whisking or using a frother helps prevent clumps. It does not have that vibrant green color people associate with matcha. Instead, it is more of a soft brown, which fits the flavor profile perfectly. The aroma alone tells you this is more tea than coffee. It smells roasted and slightly smoky in a gentle way.
One thing I appreciate is how it makes me feel after drinking it. There is no jitteriness, no crash, and no need to chase it with water like I sometimes do with coffee. It feels like something you could drink in the afternoon or evening without regret. That alone makes it worth having around if you are trying to cut back on coffee but still want a warm, ritual like drink.
This is not pretending to be coffee, and it should not be judged as such. It is closer to a darker, earthier matcha with a roasted personality of its own. Once I adjusted my expectations, I started enjoying it for what it is rather than what it is not. If you like tea and want something deeper and more comforting than standard green tea, this fits nicely into that space.
Lisann –
I am a matcha fanatic but I have never tried Hojicha tea so I jumped at the chance to order this and give it a try! It is made exactly like matcha so I used my traditional style matcha kit to make my tea with this powder. I quite enjoyed it!
The flavor is nothing like matcha at all! It’s closer to a black tea flavor but not really. It almost has a nutty flavor. And I love the fact that by roasting it it gets rid of most of the caffeine so this makes a perfect evening drink! It also gives it a warm brown color so it doesn’t have the bright green of regular matcha, but the brown color suits the warm, nutty flavor so it makes sense. I think I will be using regular matcha during the day and this stuff in the evening because I do not like when caffeine interferes with my sleep and the older I get the more that happens!
The first time I made this (when I took the picture) I think I used way too much! I should have used my matcha scoop but I just grabbed a spoon and there was a lot concentrated at the bottom of the cup when I drank enough to get down to that level and that was a bit strong every time I made it after that I made sure to only use the half a teaspoon that the bag says to use and it’s delicious! I had a little bit of steamed milk to it in the picture but I’ve since switched to frothed milk with vanilla sugar mixed in and it is top tier! I’m going to be buying oat milk so I can try it as it’s recommended in the advertisement because that sounds quite delicious!
I really didn’t know tea could be this good. And there’s a lot to be said for the process of making this powder into tea. I love the ritual of making the Hojicha paste and whisking the water into it and following all the steps to make the perfect cup of tea! It’s so comforting and enjoyable! The tea comes out perfect and it’s a very warm and comforting drink for winter evenings when I don’t want extra caffeine but I still want to warm up from a cold day! I live on a small farm so I am outside a lot all year round and having a low caffeine warm up tea for evening is perfect for us!
The envelope of powder does not seem very big but when you consider that you’re only supposed to use a half a teaspoon for each cup, and that is more than enough, this bag really does have 60 serving in it! I will definitely be buying this product again! Right now it is on sale for $14.99 which is an excellent price although normally it is still only $17.99 so I believe that is still fair for the amount you get! I very much enjoy the taste, to the point that I don’t actually want to try a different brand! I’m very happy with this one. I often look for third-party testing on tea products but as you use so very little of this I don’t think it’s going to be an issue that it doesn’t seem to have that. Although it would be great for my assurance if they could get some testing done on their product. I will still be buying more of this though because it is simply delicious and I love the ritual of matcha and now Hojicha!