- Maybelline Instant Age Rewind Concealer: America’s Number 1 Concealer; Erase the look of dark circles, correct the appearance of redness and brighten the look of dull skin. Can be used in multiple shades to contour and highlight.
- Anti-Aging Concealer: Turn back time with this anti-aging under eye treatment concealer infused with Haloxyl; Say bye bye to the look of fine lines, blemishes, redness, and dark circles, and hello to a radiant, well rested, refreshed looking eye area
- Best Face Forward: Maybelline has sheer, medium, and full coverage foundation in liquid and powder foundation formulas, and a range of concealers, face primers, contour, highlighter, and pressed and setting powder to help you create a perfect canvas
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
Makeup
Maybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 110, 1 Count (Packaging May Vary)
Original price was: $12.65.$9.00Current price is: $9.00.
Disclosure| Item Form | Liquid |
|---|---|
| Color | 110 |
| Skin Type | All |
| Recommended Uses For Product | Anti-Aging, Dark Circles, Fine Lines, Puffiness |
| Material Type Free | Fragrance Free |
annie chivima –
Quite nice colour
Perla Robles –
This concealer provides excellent coverage while still feeling lightweight on the skin. It blends easily and does a great job covering dark circles and imperfections without creasing or settling into fine lines. The formula feels comfortable and looks natural throughout the day. The sponge applicator makes application quick and convenient, especially for under the eyes. Overall, it’s a reliable concealer for everyday use and offers great quality for the price.
Glenshar –
Love the sponge applicator on this concealer. It makes application so easy and you possibly won’t need to use a brush or your fingers to blend it in. You will need to twist the top every now and then to ensure the product is ready to use. The size and shape of the bottle is also easy to use. Excellent product.
Johanna –
This concealer is such a classic for a reason! It’s easy to apply, blends really well, and does a great job brightening dark circles without looking heavy or cakey. The sponge tip makes it super quick for everyday use, and shade 122 has a nice natural tone. It wears well throughout the day and works for touch-ups too. A great, affordable go-to concealer that actually delivers!
Happy nester –
Nice concealer! Bought 120 wild guess works well concealing (darker as I age) inner area of eyes by bridge of nose. Covers little veins around nose and occasional breakouts. Fair skin not porcelain more neutral or yellow undertones. A good purchase. FWIW I wear minimal makeup when I’m going out over Vanicream daily facial moisturizer, new purchases Milani Blush makeup nude kiss blush inspired by another reviewer, thank you, under NYX professional buttermelt Feeling Butta Blush, ELF instant lift brow pencil neutral brown (could go darker) Maybelline lash sensational sky high mascara, ELF neutral eyeshadow palette no shimmer, and Maybelline color sensational copper charge lipstick. Oh have loved that Garnier under eye roller for years just feels good. A former high end makeup buyer, I appreciate reading reviews and trying products that feel and look good and are reasonably priced!
BLAIR T –
This is my favorite concealer I have ever found. Goes on so smoothly and you can build the coverage easily. It is very lightweight on your skin so you feel like your skin can breathe. They have tons of shades to choose from to match your skin tone. I wear the Fair color in the winter when my skin in pale and the medium in the summer when I am tan. It is long wearing and the price is very reasonable. It is also very compact so I keep one in my purse, my car and my makeup bag.
Simply Sara Sue –
This concealer goes on very smooth and blends easily without feeling heavy. It gives light, natural-looking coverage and helps brighten under my eyes.
It’s perfect for everyday makeup when you want a fresh look without feeling cakey. Easy to use, gentle on the skin, and great for quick touch-ups.
Would definitely buy again. 💕
Amazon Kunde –
Lieferung dauerte etwas lange, kommt jedoch auch aus dem Ausland!
Von der Farbe und dem Produkt bin ich jedoch ABSOLUT begeistert! Endlich mal hell genug für mich und es kriecht nicht in die Fältchen. Habe den Concealer jetzt schon mehrfach nachgekauft!
Darling Dumpling –
I’ve purchased this concealer several times now. It’s a little thinner consistency than others which I like for my 57 year old wrinkled eyes. Despite the thinner consistency it gives really good coverage. (It’s not watery thin but just thinner than several others I’ve tried).
I use this under my foundation but I’ve seen people use it over their foundation too. It brightens under my eyes, gets rid of any redness I might have (I tend to be red around my nose) and doesn’t settle in wrinkles. Lasts all day too. I’ve used this instead of foundation at times too when I’m feeling lazy or am just running errands. They have a really good variety of colors to match my pale skin. I’ve tried different colors of this in the palest range and they all seem to work, some just brighten a bit more depending on how light I go.
I use the applicator to just tap different areas of my face and blend out either with my fingers or a foundation brush. Blends easily but I do use a lotion and sunscreen first which helps with that.
Lasts me a long time. It seems there’s more in the tube than you would think. For once a company actually fills the whole tube and isn’t tricking you to think you’re getting more with clever packaging.
I don’t think I can say other brand names here but to me it’s better than “Lor” “El.” Or “Mila.” If you know you know. It’s also way better for wrinkled skin than the ones that come as a cream. I can’t compare to the more expensive, high end brands bc I don’t buy them for concealer.
Shopper –
Great coverage…light weight, buildable good price n reviews are spot on! Doesn’t pronounce fine lines…covers dark spots and evens out redness without skin feeling covered or greasy. Perfection under Physicians Formula BB. Cant say enough about it!
Katie –
I’m giving this four stars because, for the price, the coverage is genuinely fantastic, but it requires a specific routine to prevent it from settling in fine lines. This has been a cult favorite for years, and now I understand why—it instantly brightens and cancels out darkness.
The High Points (Why I Love It):
Coverage Powerhouse: The pigmentation is superb. I have significant dark circles, and the shade 120 (Light) brightens my under-eye area beautifully. It takes very little product to do the job.
Easy Application: The sponge applicator is fast and effective. I like that you can just tap it on and go, making it a great choice for quick morning makeup.
Lasting Power: Once I set it properly (more on that below), this concealer stays put all day. It doesn’t fade or wear away patchy, even in humid weather.
The Drawback (Why It Lost a Star):
Can Get Cakey/Crease: This is the only downside. If I apply it directly over dry skin, or if I use too much, it definitely emphasizes texture and can settle into fine lines underneath my eyes. It has a slightly thicker consistency than some newer formulas.
💡 Pro-Tip for Best Results:
To get the most out of this concealer and avoid the cakey look, you must moisturize your under-eye area first. I use a hydrating eye cream and let it sink in for a minute. Then, I apply the concealer lightly and immediately press it in with a damp sponge or my finger. Setting it immediately with a small amount of translucent powder is non-negotiable—this prevents the creasing and locks in the smooth finish.
If you can master the application technique, this is an unbeatable drugstore concealer for dark circles!
GPS –
Lieferung dauerte etwas lange, kommt jedoch auch aus dem Ausland!
Von der Farbe und dem Produkt bin ich jedoch ABSOLUT begeistert! Endlich mal hell genug für mich und es kriecht nicht in die Fältchen. Habe den Concealer jetzt schon mehrfach nachgekauft!
Tammy Cox –
so easy to apply
hides dark circles
Kiki –
Ok
amoni –
Definitely brightened my under eye! This is my FAVORITE drug store concealer!!! It has so much product in it and it’s so easy to to use!! I have 28 year old skin so I do hve some fine lines under my eyes! This is so easy to blend as well and the texture is so smooth!
Very good product –
Quite nice colour
Shopper –
Great to clean up edges after eyeshadow.
Keep it in your handbag for quick easy touchups
Reyna R –
This is my favorite concealer I have ever found. Goes on so smoothly and you can build the coverage easily. It is very lightweight on your skin so you feel like your skin can breathe. They have tons of shades to choose from to match your skin tone. I wear the Fair color in the winter when my skin in pale and the medium in the summer when I am tan. It is long wearing and the price is very reasonable. It is also very compact so I keep one in my purse, my car and my makeup bag.
Lindsey Anderson –
I recently tried the Maybelline Instant Age Rewind Concealer and was honestly really impressed with how natural it looks on my skin. I included a photo of how it looks on me in natural lighting, and it does a good job of evening out my under-eye area and small imperfections without looking heavy.
What I like most is that it blends really easily and doesn’t feel cakey. It gives a smooth, natural finish, which is exactly what I was looking for since I don’t wear a lot of makeup. It helped brighten my under-eyes and made my skin look more even overall without looking like I had a lot of product on.
The sponge applicator makes it super quick to apply, especially on busy mornings. I didn’t need to use a brush — just blended it in and it looked good.
Pros:
• Natural, lightweight finish
• Easy to blend
• Great for everyday use
• Doesn’t look heavy or cakey
Cons:
• Coverage is more light to medium (may not fully cover darker spots)
• Sponge applicator may not be the most hygienic long-term
Overall:
I would definitely buy this again. It’s a great affordable concealer if you want something quick, natural, and easy to use without feeling like you’re wearing a lot of makeup.
BLAIR T –
Good quality
GPS –
Good quality
Very good product –
Good quality
Meghan B. –
This Maybelline Instant Age Rewind Eraser Concealer is what I reach for when my face is asking questions I don’t want to answer.
The color match blends easily with my foundation, the coverage is solid without looking heavy, and it actually makes dark circles mind their business. It layers well, doesn’t crease like it’s holding a grudge, and most importantly — it dries quickly, so you’re not standing there waiting like it’s paint.
The foundation quality is surprisingly good for something so easy to use, which I appreciate because mornings are already doing too much.
Final thought:
I didn’t rewind time, but I did look like I slept…and honestly, I’ll take the win.
camille bovee –
Great cover-up, easy to use applicator can control the amount that comes out with a slight twist. I like the spongy applicator too. It’s delicate to the skin and seems to apply the make up more evenly. Excellent price and lasts a long time!
Sarita –
I am a makeup snob. I have stupidly high standards for cosmetic performance, and drugstore brands have let me down every single time I’ve given them a shot. So when I graduated from Covergirl to Sephora after college, I never looked back. My kit is full of Dior and YSL foundation, Armani concealer, Benefit brighteners, etc.
I say this in order to grab the attention of my fellow makeup snobs: If you would never even consider Maybelline, this review is for you.
Bloggers have raved about this product for a while, but I never bothered to check it out until a close friend and fellow product snob suggested it. Here are my findings:
1. It applies like the Armani Maestro Eraser liquid undereye concealer. This is very very essential, for those of us who hate the 5th hour cakiness of cream concealers but also hate the weak coverage and creasing of most liquid attempts. This eraser goes on with the Maestro’s same thin liquid texture, without sinking into lines at all, and without losing opacity as you blend.
2. It is at least 50% more opaque than the Maestro. I was pretty stunned. Anything that can go on with that consistency but have noticeably better coverage is doubletake worthy imo.
3. The sponge applicator is better than you think. Firstly, it’s antimicrobial, so you don’t have to worry about the hygiene aspect. Secondly, its ability to blend the product is outstanding. I typically skip clumsy applicators like that, but with this, I do 80% of my application with that sponge tip, and then just finish with a good concealer brush to set it and blend out the edges.
4. It doubles as a highlighter. Every time I use this, I find myself seduced into just continuing the line of application from under my eyes out onto my cheekbones, brow bones, and nose bridge. A nice blending brush/sponge later, and there’s this flawless highlight landscape to finish up, without settling badly into pores or caking up.
5. It sets beautifully with MUFE Micro HD powder and Shiseido translucent powder. It buffs out nicely, without chipping off into the brush.
6. It looks good without primer, which combined with its compact design and integrated applicator makes it an ideal purse dweller.
7. It worked on my thin but minimally wrinkled undereye area, and on my 60yo mother’s more aged eye area. It’s rare that I find a product that looks great on both our skin types, and I was impressed at how well it brightened her problem skin without caking or exacerbating the age marks.
8. It is lighter than you think, but cheap enough to test out different shades.
9. It lasts so much longer than you’d expect. I tested it on bare skin during a work-from-home day, just to see how the wear was, and was delighted to find it still working fairly well by the time I went to wash it off that night. I wore it again with a full face for a date night, and it looked flawless when I went to wash it off later.
There are times when you don’t want the totally opaque, nearly airbrushed look… but there are definitely times when you do. This eraser is now my official go-to product to pair with my Dior Airflash foundation, for those totally flawless skin look occasions. I could not recommend it higher, at very least as an experiment for the snobs among you.
Makayla | Tested in Real Life –
Great cover-up, easy to use applicator can control the amount that comes out with a slight twist. I like the spongy applicator too. It’s delicate to the skin and seems to apply the make up more evenly. Excellent price and lasts a long time!
Jordie –
This stuff is great! I bought it for my mom, so it was kind of tough to color-match through a computer screen, but the pictures online are very accurate! I think it will last a while because it’s not too thick. The coverage works well for dark circles! The product does not leave any kind of oily feeling on your face, which is always a plus, and it blends easily with a concealer brush!
Very good product –
Lieferung dauerte etwas lange, kommt jedoch auch aus dem Ausland!
Von der Farbe und dem Produkt bin ich jedoch ABSOLUT begeistert! Endlich mal hell genug für mich und es kriecht nicht in die Fältchen. Habe den Concealer jetzt schon mehrfach nachgekauft!
menab –
I love this product. Picking my color was very easy and the application was super easy. It is light weight on your skin and work great! It is not thick at all but gives wonderful coverage. My skin felt hydrated and beautiful. Enjoy!
Jp fish –
I honestly use this as a foundation all over my face. It has light coverage but it’s a perfect everyday foundation for me actually. Not too thick and it’s a great value. It lasts moderately long. I use the lightest shade because I’m pretty fair and it matches me perfectly. I would say I have slight yellow undertones. I take the sponge off because it is more hygienic that way.
GPS –
Great to clean up edges after eyeshadow.
Keep it in your handbag for quick easy touchups
Amanda –
Fun way to add contour to your face on the go. Sponge stays wet which can be slightly annoying if you lose the cap, but otherwise great product for contour.
amoni –
This concealer is just okay. The coverage is decent for light under-eye circles, and the sponge applicator makes it easy to apply quickly. However, the sponge tip can be a little messy and makes it hard to control how much product comes out. It blends fairly well, but it doesn’t seem to last all day and can settle into fine lines if you’re not careful. It works fine for quick, everyday makeup, but it’s not the best concealer I’ve tried. Overall, it’s decent and convenient, but nothing amazing.
Amazon Kunde –
Love the sponge applicator on this concealer. It makes application so easy and you possibly won’t need to use a brush or your fingers to blend it in. You will need to twist the top every now and then to ensure the product is ready to use. The size and shape of the bottle is also easy to use. Excellent product.
camille bovee –
I get very red around my nose and I purchased this specifically to cover that up on the go between tissues, etc. Obviously very travel friendly and blends great using finger tip. Quality is also nice…not heavy with buildable, mid-coverage.
Amazon Kunde –
Quite nice colour
Lindsey Anderson –
This is my third time purchasing this product – which speaks for the great quality of this product. Product has no smell and easy to apply. Does not cause any dryness and blends easily. Value for money is great.
gStar –
I get very red around my nose and I purchased this specifically to cover that up on the go between tissues, etc. Obviously very travel friendly and blends great using finger tip. Quality is also nice…not heavy with buildable, mid-coverage.
annie chivima –
Love the sponge applicator on this concealer. It makes application so easy and you possibly won’t need to use a brush or your fingers to blend it in. You will need to twist the top every now and then to ensure the product is ready to use. The size and shape of the bottle is also easy to use. Excellent product.
Vino –
Great coverage…light weight, buildable good price n reviews are spot on! Doesn’t pronounce fine lines…covers dark spots and evens out redness without skin feeling covered or greasy. Perfection under Physicians Formula BB. Cant say enough about it!
Nina –
This concealer gives a nice medium coverage and blends really easily. I’ve used it both with my fingers and a sponge/brush, and it works well either way. It has a smooth finish, is easy to blend, and barely creases on me.
I’ve actually used this in the past and recently started using it again, and I still really like it. It’s simple, reliable, and easy to use. I would definitely buy it again.
Holly Braziel –
This is one of the very best under eye dark circle and age rewinder and eraser items ever created it really does do exactly what it says it’s supposed to do and it brightens up the under eye area and doesn’t leave it all cakey or make all your wrinkles stand out it really does erase the darkness and wrinkles under your eyes making them brighter and more even toned and with less wrinkles it’s great. It will leave you looking younger and brighter more rested than you’ve ever looked before and it’s well worth the price. It’s perfect covers completely without being to watery or oily or dried out. It looks perfectly natural you’ll love how well it works for you
Reyna R –
Great to clean up edges after eyeshadow.
Keep it in your handbag for quick easy touchups
gStar –
This concealer is just okay. The coverage is decent for light under-eye circles, and the sponge applicator makes it easy to apply quickly. However, the sponge tip can be a little messy and makes it hard to control how much product comes out. It blends fairly well, but it doesn’t seem to last all day and can settle into fine lines if you’re not careful. It works fine for quick, everyday makeup, but it’s not the best concealer I’ve tried. Overall, it’s decent and convenient, but nothing amazing.
Makayla | Tested in Real Life –
The media could not be loaded.
I’ve been using this concealer consistently for about a year, and it’s become a staple in my routine… especially with my sensitive, combination skin (dry cheeks, oily forehead/chin).
Quick verdict:
Lightweight, easy to blend, and great for everyday coverage, but it can struggle in warmer conditions.
✅️ What I liked:
– Lightweight feel. Doesn’t feel heavy or cakey.
-Good coverage. Helps soften dark under-eye areas and even out skin tone without looking thick.
-Blends easily. Smooth application and works well with both oil- and water- based products.
-Skin-friendly (for me). Didn’t cause breakouts or irritation.
-Shade match. 110 (Porcelain) is a very close match for my skin tone.
-Targeted application. Great for under eyes and spot concealing.
-Quick set time. Dries in about 3 minutes (or less).
-Easy to remove. Comes off without needing to scrub.
⚠️Things to consider:
-Can separate in heat. I have noticed some separation under the eyes in warmer weather, leading to a crease-look.
-Wear time varies. Doesn’t cake, but can fade depending on activity level.
-Built-in sponge isn’t washable. Something to keep in mind for hygiene purposes.
⭐️Tips for best results:
-Applying a light moisturizer beforehand helps it spread easier and prevents caking.
-Works best in thinner layers rather than building too much at once.
-Best for those with sensitive or combination skin, everyday/natural makeup looks, and anyone looking for light to moderate coverage.
Overall, this is a quick and easy concealer that performs well for daily wear. It’s not the strongest for long wear-time, but for a natural, comfortable finish, it does the job really well.
⭐️I included a swatch video and a half-face comparison photo so you can see the difference in coverage and blending.